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Case Study for Ogaan:

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Challenges:

  • Scaling Issues: OGAAN faced challenges in handling increased website traffic, particularly during sales periods.

  • Backend System Upgrade: The existing backend system needed a comprehensive upgrade to enhance efficiency and support the evolving needs of the fashion retailer.

  • Website Revamp: A complete overhaul of the website was required to align with contemporary design standards and provide a seamless shopping experience.

Project Scope:
To improve the website design and fix scaling issues with maintaining of the website for better traffic maintenance. Separating both the catalogues for the buyers and having the common upgraded backend system for efficiency and performance.
  • Enhance website scalability to handle increased traffic during peak periods.
  • Upgrade backend system for improved efficiency and performance.
  • Redesign website to align with contemporary design trends and improve user experience.
  • Implement separate buyer catalogues (Ogaan and Kaari Market) for easier navigation.
  • Provide ongoing website support and maintenance.
Our Approach:
  • Traffic Scaling Solutions: :

    -Fermion conducted a thorough analysis of OGAAN’s website traffic patterns during peak sales periods.

    -Implemented scalable solutions to optimize website performance and handle increased user activity without compromising on speed and responsiveness

  • Backend System Upgrade:

    -Collaborated with OGAAN to understand specific backend system requirements and pain points.

    -Developed and implemented a new version of the backend system, incorporating the latest technologies to improve efficiency, reliability, and scalability..

  • Website Revamp:

    -Engaged in a comprehensive redesign of the website to align with contemporary design trends and enhance user experience.

    -Introduced new features and functionalities to provide customers with an intuitive and visually appealing platform for exploring and purchasing fashion and jewelry collections.

  • Continuous Support and Maintenance:

    -Fermion has been a dedicated technology partner for OGAAN since 2018, providing ongoing support, maintenance, and updates to ensure the website remains at the forefront of digital retail innovation.

Result:
  • Improved Scalability: Fermion’s solutions successfully addressed OGAAN’s scaling issues, allowing the website to handle increased traffic during sales periods without performance degradation.
  • Efficient Backend System: The upgraded backend system improved efficiency, reliability, and overall performance, supporting OGAAN’s operations seamlessly..
  • Modernized Website: OGAAN’s revamped website now boasts contemporary design elements, enhancing the overall user experience and aligning with the brand’s commitment to showcasing fashion excellence.
  • Accuracy Improvement: The sales showed an impressive result which increased by 5 times post our optimization.
Conclusion:
A website with different catalogues names as Ogaan and Kaari Market made it easy for their customers to navigate their shopping experience through separate features. Fermion’s continued collaboration with OGAAN demonstrates the long-term commitment to supporting the fashion brand’s digital presence, ensuring it remains a leader in the dynamic landscape of online retail.
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